Automated Prospecting: Turning Events into Revenue

Prospecting takes time. Scrolling through Meetup, Eventbrite, LinkedIn, then copy-pasting into a CRM.
We built an automated B2B prospecting pipeline to remove that drag.

The Playbook

1. Discovery

   • Scrape event platforms automatically
   • Capture key details (title, speakers, attendees)

2. Enrichment

   • Cross-check with LinkedIn and company data
   • Score fit with a simple model

3. Outreach

   • Auto-sync to CRM
   • Sequences run via email tools

Results

• 60% less preparation time
• €5,000 new revenue in 3 months
• Teams focus on conversations, not copy-paste

Lessons

• Automation scales the top of funnel, but qualification is still human
• Keep enrichment transparent — false positives kill trust
• ROI comes not from “more data,” but from faster actions

👉 If your sales team spends hours researching events, you’re losing money.